PRESS RELEASE – BestPractice Nordic Becomes Part of Add Health Media
Stockholm/Copenhagen, September 5, 2025
Add Health Media and BestPractice Nordic create the Nordic region’s largest and strongest player in medical knowledge sharing and continuing education.
Add Health Media AB has acquired the Danish company BestPractice Nordic. Together, the two companies now constitute the largest player in the Nordic region for the dissemination and sharing of medical knowledge and continuing professional education, reaching more than 60,000 verified medical doctors and specialists across the region.
Since December 2018, BestPractice Nordic has established strong platforms for medical knowledge sharing and continuing professional education targeting healthcare professionals, with a particularly strong position in Denmark, Norway, and Finland. Add Health Media, on its part, has built several leading platforms in Sweden across various medical specialties. Together, the companies complement each other, creating a unique Nordic constellation with the broadest coverage in the field of medical knowledge sharing and continuing education.
– We have been looking for a strong partner in the other Nordic countries for some time, and BestPractice Nordic is truly a perfect match for us at Add Health Media. Together, we can offer our advertisers and customers in the pharmaceutical industry complete Nordic coverage, says Lisa Miksell, CEO of Add Health Media.
The group’s portfolio of brands now includes PraktiskMedicin.se, Onkologi i Sverige, Neurologi i Sverige, Doktorn.com, Väntrums-TV, Pharma-Industry.se, and BestPractice Nordic, with its country-specific platforms: www.bpno.dk, www.bpno.se, www.bpno.no, and www.bpno.fi.
– We are very pleased to become part of Add Health Media. Together, we can continue to develop the most innovative and effective solutions in continuing education and knowledge sharing for medical doctors and specialists across the Nordics. This gives us a unique opportunity to strengthen our ambition to gather and share the latest medical knowledge – for the benefit of healthcare systems throughout the region, says Peter Bøgkjær, Managing Partner and Co-founder of BestPractice Nordic.
Add Health Media is owned by Curus AB, an investment company focusing on the healthcare systems of the future and digital health solutions.
Johan Bloom, CEO and founder of Curus, says:
– We see great synergies in the merger with BestPractice Nordic. Together, we are creating an even stronger platform for the benefit of medical doctors and specialists throughout the Nordic region.
For further information:
Johan Bloom – johan.bloom@curus.se / +46 73 364 84 91
Peter Bøgkjær – pbo@bpno.dk / +45 22 45 72 62
